50 London Road Hounslow

MWA have submitted proposals to Hounslow Council for the redevelopment of a large commercial site located close to the town centre. The mixed use proposal looks to create high quality office space together with 75 new residential apartments. The application site sits on a large plot of land occupying a vast street frontage (55 metres). The existing building has a relatively large footprint, but is low rise. Our general strategy is to reduce the overall built footprint, increase the building height, increase green amenity space and improve the sites relationship with key, adjoining sites.

Due to it's proximity to both Brentford Town Centre and suburban areas, the application site is in a strategic transition zone which makes it optimal for redevelopment.

The design strategy involves the demolition of the existing warehouse building on the site which has a low rise given the setting, and a poor relationship to the street scape. We are proposing to break the massing into three blocks. Each of the blocks has a unique relationship to the surrounding context and therefore has been designed with a different massing and footprint treatment.

Our proposal uses abstracted references of historical local buildings for the facade design. This includes features such as Georgian proportions, high parapets, regular columns and recessed brickwork. The materials were chosen to complement the suburban streetscape of London Road.

The area is well know for Syon House which is a mansion the Duke of Somerset commissioned in the 16th century. Botanist and Physician to the Duke of Somerset, Dr William Turner planted Mulberries and laid out physic gardens in the surrounding area. It seems likely that a Mulberry Orchard once occupied the site. We have drawn inspiration from the mulberrys for the colour of the building and have chosen colours that relate to a ripening Mulberry.

Size 68,000 SQ.FT
Client Viewranks
Status Planning
Planning Consultant Barton Willmore
Daylight Sunlight SRE
Local Authority London Borough of Hounslow

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